FACE THE COLD. FEEL ALIVE.

Our Mission

Our mission at Ice Tank is to inspire, empower and enhance the enjoyment of cold water immersion and adventures for everyone.

By creating the first ever range of products dedicated to cold water wellness and adventure we made it easier for everyone to face the cold with confidence. Community is central to our mission. We hope Ice Tank will inspire and connect likeminded swimmers and adventurers.

Our Vision

A world where everyone experiences the energy and healing power of immersing into cold water.

Our Values

Authenticity - all our photography and content displays real people, living real lives. Everyone you see in our photos are our friends and family who share our enjoyment of cold water wellness and adventure.

Inclusivity - our products aim to make people feel comfortable and confident to be themselves, and to feel valued when they do. Cold water wellness is for everyone.

Sustainability - we are committed to doing our part in helping build a sustainable future by prioritising sustainability in everything we do. We love the outdoor environment with all the adventure it offers and so want to protect to it for future generations.

Shop Ice Tank

  • Cold water in sports recovery and performance

    Reading time: 2 minutes. Cold water immersion is a technique that has been used for decades in sports to improve sports recovery and performance. Cold water immersion involves immersing the...

    Cold water in sports recovery and performance

    Reading time: 2 minutes. Cold water immersion is a technique that has been used for decades in sports to improve sports recovery and performance. Cold water immersion involves immersing the...

  • Mental Health and Cold Water - The Facts

    Reading time: 5 minutes. Hey everyone! Sorry this is a slightly longer post! But we thought this topic needed a proper investigation! We have also put in references so you...

    Mental Health and Cold Water - The Facts

    Reading time: 5 minutes. Hey everyone! Sorry this is a slightly longer post! But we thought this topic needed a proper investigation! We have also put in references so you...

  • How to recover after cold water immersion

    Reading time: 2 minutes. Whilst cold water immersion has been shown to have numerous health benefits, it can also be a shock to the system and leave the body feeling...

    How to recover after cold water immersion

    Reading time: 2 minutes. Whilst cold water immersion has been shown to have numerous health benefits, it can also be a shock to the system and leave the body feeling...

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Save the Arctic Ice

The Arctic’s climate is warming nearly three times faster than the rest of the planet. This is causing extensive habitat destruction and declines in the populations of species that depend on snow and ice. Ice Tank has partnered with Artic WWF to give 10% of all our profits to the WWF Arctic Programme.